First and foremost, Google needs more revenues - they revealed pretty good performance in their last earnings report, but nothing dazzling. Google is doing great, but getting hammered in two key areas where they are plateauing: mobile ad revenues and mobile device market share. Read on for some intriguing connecting of the dots from all of the information available today.
More Web Use, More Google Bucks
Getting More Mobile Web for Less Means More Ad Revenueshttp://goo.gl/oo5q7O). Project Fi provides a model that will reward that networks that enable the most data use cost effectively - without forcing consumers to switch carriers to find that “sweet spot.”
WiFi Comes of Age
But You Need the Right Phones...
...And the Right Modems...+Nexus 6 is Project Fi’s leadoff phone offering for another important reason: it’s modem chip. If you’re on T-Mobile networks in particular, you need modem chips that can support the latest and greatest radio frequencies that are being used for their advanced LTE networks rolling out this year. The only carrier-independent phone in the Android universe that does this perfectly well at the cutting edge of U.S. network technologies is the Nexus 6, which is equipped with a Qualcomm MDM9625 modem chip. Ho hum, so what? Well, an interesting thing about the Project Fi intro video (https://www.youtube.com/watch?v=xfFHnBQ6nQg) - it’s filled with all sort of feel-good, mushy, generalizations about Project Fi, but features a shot of this Qualcomm chip that stays in focus for a few seconds. It’s the only specific piece of technology mentioned in the whole video.
Obviously this modem chip is the key to Project Fi’s rollout. It happens to be a chip that’s used in many leading phones, including the iPhone 6. Earlier Qualcomm modem chips are used in the Nexus 5 and iPhone 5, so it appears that Project Fi will grow up on the latest and greatest hardware available to maximise its U.S.-wide coverage. In this way, Project Fi is a bit like Google Fiber for mobile - it’s a market force using leading-edge technology that they will use to force carriers to give consumers more Internet coverage and bandwidth for less. Focusing on this chip means that Google wants to completely reset the table stakes for mobile Internet access.