+Google+ feature announced today called Collections. Collections is kind of a big deal - because it could completely change the game of how people publish and select content to follow in social media.
here in my All Things Google Collection, but the implications are far-reaching. A lot of the tech press has compared this feature to Pinterest and blogs, and that's certainly a big part of what this is about. If Collections had been in Google+ at or near its launch, then Pinterest may have never happened. But now that Collections is here, it can become, as Pinterest is already, a great way of focusing people on topic-based content without having to tune in everything that someone posts on a range of topics - or settling for the noise of online groups, forums and communities. This can be quite a boost to both personal publishers and marketers (a Collection for how-to videos and another for coupons, anyone?). Instead of having separate profiles and services for separate purposes, you can segregate your content by topic as well as have a general-purpose stream of content - and have it all credit to a common following count.
So both on amplifying and refining, Collections gets a huge +1 from me - and is worth investigating in more detail.